Simon Hall

"Navigate the B2B marketing sphere with this fully updated guide to better understanding new customer habits, the digital era and shifting away from outdated traditional practices using the latest models. Innovative B2B Marketing is an essential guide for marketers looking for new approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing...

"Este atlas repasa la historia de todas las regiones del mundo en cada momento de la historia. Preparado por un nutrido grupo de historiadores, incluye textos explicativos de cada momento presentado por el mapa, así como cronologías detalladas de cada sección."--Publisher's description.