Inc New Strategist Publications
Pub. Date
[2011]
Edition
Eighth edition.
Language
English
Description
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
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