Marketing to Gen Z : the rules for reaching this vast--and very different--generation of influencers
(Book)
Author
Contributors
Read, Angie, author.
Published
New York : AMACOM, [2018].
Format
Book
ISBN
9780814439272, 0814439276
Physical Desc
xxi, 202 pages : illustrations ; 24 cm
Status
Morris County Library - Adult Nonfiction
658.8 FRO
1 available
658.8 FRO
1 available
Description
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More Details
Published
New York : AMACOM, [2018].
Language
English
ISBN
9780814439272, 0814439276
Notes
General Note
Includes index.
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect with them. Based on original research and in-depth interviews, the book walks you through the new rules of marketing, explaining how to capture the hearts of young people who hate conspicuous ads"--,Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Morris County Library - Adult Nonfiction | 658.8 FRO | Available |
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Citations
APA Citation, 7th Edition (style guide)
Fromm, J., & Read, A. (2018). Marketing to Gen Z: the rules for reaching this vast--and very different--generation of influencers . AMACOM.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fromm, Jeff and Angie, Read. 2018. Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--generation of Influencers. AMACOM.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fromm, Jeff and Angie, Read. Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--generation of Influencers AMACOM, 2018.
MLA Citation, 9th Edition (style guide)Fromm, Jeff,, and Angie Read. Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--generation of Influencers AMACOM, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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