The big miss : how organizations overlook the value of emotions
(Book)
Author
Published
New York, NY : Business Expert Press, 2022.
Format
Book
Edition
First edition.
ISBN
9781637422564, 1637422563
Physical Desc
220 pages : illustrations ; 23 cm.
Status
Morris County Library - Adult Nonfiction
658.8342 DOB
1 available
658.8342 DOB
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
Location | Call Number | Status |
---|---|---|
Morris County Library - Adult Nonfiction | 658.8342 DOB | Available |
More Details
Published
New York, NY : Business Expert Press, 2022.
Edition
First edition.
Language
English
ISBN
9781637422564, 1637422563
Notes
Bibliography
Includes bibliographical references and index.
Description
What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want? In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours? Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Dobrev, Z. (2022). The big miss: how organizations overlook the value of emotions (First edition.). Business Expert Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Dobrev, Zhecho. 2022. The Big Miss: How Organizations Overlook the Value of Emotions. Business Expert Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Dobrev, Zhecho. The Big Miss: How Organizations Overlook the Value of Emotions Business Expert Press, 2022.
MLA Citation, 9th Edition (style guide)Dobrev, Zhecho. The Big Miss: How Organizations Overlook the Value of Emotions First edition., Business Expert Press, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.