Social media strategy : a practical guide to social media marketing and customer engagement
(Book)
Author
Published
London ; Kogan Page, 2023.
Format
Book
Edition
Second edition.
ISBN
9781398609990, 1398609994, 9781398610019, 1398610011
Physical Desc
288 pages : illustrations (black and white) ; 24 cm
Status
Morris County Library - Adult Nonfiction
658.872 ATH
1 available
658.872 ATH
1 available
Description
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More Details
Published
London ; Kogan Page, 2023.
Edition
Second edition.
Language
English
ISBN
9781398609990, 1398609994, 9781398610019, 1398610011
Notes
Bibliography
Includes bibliographical references and index.
Description
"Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Social Media Strategy contains the latest insights on influencer marketing, new channel explosion and diversification, privacy and behaviour, strategy development and new case studies and interviews. This second edition demonstrates how to design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives. Providing a simple, structured way to create integrated customer engagement and social media campaigns that work, Social Media Strategy delivers practical guidance on key areas, such as identifying and targeting audience segments, a simple ABC (audience, brand, campaign) model, methods of two-way community engagement, reputation management, being present on the right channel, brand purpose, and identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this bestselling guide delivers a long-term solution for maximizing social media led business development for any business"--,Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Morris County Library - Adult Nonfiction | 658.872 ATH | Available |
Location | Call Number | Status |
---|---|---|
Montville Township Library - Adult Nonfiction | TECHNOLOGY 658.872 ATHERTON | Available |
Subjects
OCLC Fast Subjects
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Citations
APA Citation, 7th Edition (style guide)
Atherton, J. (2023). Social media strategy: a practical guide to social media marketing and customer engagement (Second edition.). Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Atherton, Julie. 2023. Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Atherton, Julie. Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement Kogan Page, 2023.
MLA Citation, 9th Edition (style guide)Atherton, Julie. Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement Second edition., Kogan Page, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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