Kids as customers : a handbook of marketing to children
(Book)

Book Cover
Average Rating
Author
McNeal, James U.
Published
New York : Lexington Books ;, [1992].
Format
Book
ISBN
0669276278 :
Physical Desc
xii, 258 pages : illustrations ; 25 cm
Status
On Shelf
Morris County Library - Adult Nonfiction
658.8348 MCN
1 available

Description

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Published
New York : Lexington Books ;, [1992].
Language
English
ISBN
0669276278 :

Notes

Bibliography
Includes bibliographical references and index.

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Copies

LocationCall NumberStatus
Morris County Library - Adult Nonfiction658.8348 MCNAvailable

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Syndetics Unbound

Subjects

LC Subjects
Marketing research.
Young consumers.

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Citations

APA Citation, 7th Edition (style guide)

McNeal, J. U. (1992). Kids as customers: a handbook of marketing to children . Lexington Books ;.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

McNeal, James U. 1992. Kids As Customers: A Handbook of Marketing to Children. Lexington Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

McNeal, James U. Kids As Customers: A Handbook of Marketing to Children Lexington Books, 1992.

MLA Citation, 9th Edition (style guide)

McNeal, James U. Kids As Customers: A Handbook of Marketing to Children Lexington Books ;, 1992.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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