The making of a name : the inside story of the brands we buy
(Book)
Author
Contributors
Published
Oxford ; Oxford University Press, [2004].
Format
Book
ISBN
0195168720 (hardcover : alk. paper)
Physical Desc
x, 275 pages : illustrations ; 24 cm
Status
Morris County Library - Adult Nonfiction
658.827 RIV
1 available
658.827 RIV
1 available
Description
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More Details
Published
Oxford ; Oxford University Press, [2004].
Language
English
ISBN
0195168720 (hardcover : alk. paper)
Notes
Bibliography
Includes bibliographical references (pages 230-246) and index.
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Copies
| Location | Call Number | Status |
|---|---|---|
| Morris County Library - Adult Nonfiction | 658.827 RIV | Available |
| Location | Call Number | Status |
|---|---|---|
| Parsippany Library (Main Library) - Adult Nonfiction | 658.82 RIV | Available |
Subjects
LC Subjects
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Citations
APA Citation, 7th Edition (style guide)
Rivkin, S., & Sutherland, F. (2004). The making of a name: the inside story of the brands we buy . Oxford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rivkin, Steve, 1947- and Fraser. Sutherland. 2004. The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rivkin, Steve, 1947- and Fraser. Sutherland. The Making of a Name: The Inside Story of the Brands We Buy Oxford University Press, 2004.
MLA Citation, 9th Edition (style guide)Rivkin, Steve, and Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy Oxford University Press, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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