Everywhere : comprehensive digital business strategy for the social media era
(Book)
Author
Published
Hoboken, N.J. : Wiley, [2011].
Format
Book
ISBN
9780470651704 (hardback), 0470651709 (hardback)
Physical Desc
xi, 260 pages : illustrations ; 24 cm
Status
Morris County Library - Adult Nonfiction
658.872 WEB
1 available
658.872 WEB
1 available
Description
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More Details
Published
Hoboken, N.J. : Wiley, [2011].
Language
English
ISBN
9780470651704 (hardback), 0470651709 (hardback)
UPC
a372980
Notes
General Note
Includes index.
Description
"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization. Put your online business strategy at the center of your customer's experience, and at the heart of everything you do. Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies. The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher.
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Copies
Location | Call Number | Status |
---|---|---|
Morris County Library - Adult Nonfiction | 658.872 WEB | Available |
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Citations
APA Citation, 7th Edition (style guide)
Weber, L. (2011). Everywhere: comprehensive digital business strategy for the social media era . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Weber, Larry. 2011. Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Weber, Larry. Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Wiley, 2011.
MLA Citation, 9th Edition (style guide)Weber, Larry. Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Wiley, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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