Absolute value : what really influences customers in the age of (nearly) perfect information
(Book)

Book Cover
Average Rating
Author
Simonson, Itamar,
Contributors
Rosen, Emanuel (Manu), 1953- author
Published
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2014].
Format
Book
Edition
First edition.
ISBN
9780062215673, 0062215671
Physical Desc
xv, 232 pages ; 24 cm
Status
On Shelf
Morris County Library - Adult Nonfiction
658.8 SIM
1 available
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Published
New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2014].
Edition
First edition.
Language
English
ISBN
9780062215673, 0062215671

Notes

Bibliography
Includes bibliographical references and index.
Description
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.

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Copies

LocationCall NumberStatus
Morris County Library - Adult Nonfiction658.8 SIMAvailable
LocationCall NumberStatus
Bernards Township Library - Adult Nonfiction658.8 SIMAvailable
East Hanover Library - Adult Nonfiction658.8 SIMAvailable

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Subjects

LC Subjects
Consumer behavior.
Consumers -- Psychology.
Consumption (Economics)
Marketing.
OCLC Fast Subjects
Marketing.

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Citations

APA Citation, 7th Edition (style guide)

Simonson, I., & Rosen, E. (. (2014). Absolute value: what really influences customers in the age of (nearly) perfect information (First edition.). HarperBusiness, an imprint of HarperCollins Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Simonson, Itamar and Emanuel (Manu) Rosen. 2014. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information. HarperBusiness, an imprint of HarperCollins Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Simonson, Itamar and Emanuel (Manu) Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information HarperBusiness, an imprint of HarperCollins Publishers, 2014.

MLA Citation, 9th Edition (style guide)

Simonson, Itamar,, and Emanuel (Manu) Rosen. Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information First edition., HarperBusiness, an imprint of HarperCollins Publishers, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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