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Author
Series
Language
English
Formats
Description
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't...
Author
Pub. Date
2018.
Language
English
Formats
Description
From Pulitzer Prize–winning author and esteemed presidential historian Doris Kearns Goodwin, an invaluable guide to the development and exercise of leadership from Abraham Lincoln, Theodore Roosevelt, Lyndon B. Johnson, and Franklin D. Roosevelt.
The inspiration for the multipart HISTORY Channel series Abraham Lincoln and Theodore Roosevelt.
"After five decades of magisterial output, Doris Kearns Goodwin...
The inspiration for the multipart HISTORY Channel series Abraham Lincoln and Theodore Roosevelt.
"After five decades of magisterial output, Doris Kearns Goodwin...
Author
Pub. Date
2021.
Edition
First edition.
Language
English
Description
"Mogul William Goldman's zinger about the movie business--'nobody knows nothing'--can easily be said today about companies and their customers. Despite big data and a mind-boggling array of analytical tools, companies still grasp at straws when trying to understand who their customers are; why they buy their products and services--or don't; why they lose them; and how to regain them. In an entertaining detective story, David Scott Duncan tells the...
Author
Pub. Date
[2013]
Edition
Seventh edition.
Language
English
Description
Takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. This book explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It explores arguments for and against owning a small business.
Author
Pub. Date
[2013]
Language
English
Description
Is your money safe? Charles Ponzi lent the Ponzi scheme its name, but he is not the first, or the last, to dupe investors with this age-old con. The biggest Ponzi scheme of all time is operating under the radar right now, unknown and undetected by regulators and unsuspecting investors. Learn how to spot a Ponzi scheme and discover my stunning prediction of exactly where, when, and how this massive Ponzi scheme will collapse finally. Could you be a...
Author
Series
Language
English
Description
As seen on Discovery's Murder is Forever TV series: In these two true crime thrillers, a reluctant hitman and a cheating husband fight for their lives . . . and a single mother exacts her revenge.
In Murder, Interrupted (with Alex Abramovich), rich, cheating financier Frank Howard wants his wife dead, and he's willing to pay Billie Earl Johnson whatever it takes: $750,000, to be exact. When his bullet misses the mark, Billie...
In Murder, Interrupted (with Alex Abramovich), rich, cheating financier Frank Howard wants his wife dead, and he's willing to pay Billie Earl Johnson whatever it takes: $750,000, to be exact. When his bullet misses the mark, Billie...
Author
Language
English
Formats
Description
A sports journalist relates the story of Ivy League freshman and track star Maddy Holleran, who seemingly had it all and succeeded at everything she tried, but who secretly grappled with mental illness before taking her own life during the spring semester.
"From noted ESPN commentator and journalist Kate Fagan, the heartbreaking and vital story of college athlete Madison Holleran, whose death by suicide rocked the University of Pennsylvania campus...
Author
Pub. Date
[2023]
Language
English
Description
"A powerful case for democracy and how it can adapt and survive-if we want if toIs democracy in trouble, perhaps even dying? Pundits say so, and polls show that most Americans believe that their country's system of governance is being "tested" or is "under attack." But is the future of democracy necessarily so dire? In The Civic Bargain, Brook Manville and Josiah Ober push back against the prevailing pessimism about the fate of democracy around the...
Author
Language
English
Description
Presents an exploration of addiction that blends memoir, cultural history, literary criticism, and journalistic reportage to analyze the role of stories in conveying the addiction experience, sharing insights based on the lives of artists whose achievements were shaped by addiction.
Author
Series
Murder is forever volume 2
Language
English
Description
As seen on the Discovery ID TV series Murder is Forever, these two true-crime thrillers follow a lawyer struggling to stop a killer and a detective angling to solve a double homicide.
Home Sweet Murder (with Andrew Bourelle): Lawyer Leo Fisher and his wife Sue are a sixty-one-year-old couple enjoying a quiet Sunday dinner at home. Until a man in a suit rings their front door claiming to be an SEC agent. By the end of...
Home Sweet Murder (with Andrew Bourelle): Lawyer Leo Fisher and his wife Sue are a sixty-one-year-old couple enjoying a quiet Sunday dinner at home. Until a man in a suit rings their front door claiming to be an SEC agent. By the end of...
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