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Author
Pub. Date
[1988]
Language
English
Description
No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
Author
Pub. Date
[2006]
Edition
First edition.
Language
English
Description
The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action.
Lamb and Brown teach parents how to understand...
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