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Author
Pub. Date
[2012]
Language
English
Description
Meet your new global consumer
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that:
• There will be nearly one billion middle-class consumers in China and India within the next ten years?
• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30...
5) Feed
Author
Language
English
Appears on list
Description
In a future where most people have computer implants in their heads to control their environment, a boy meets an unusual girl who is in serious trouble.
Author
Pub. Date
[2009]
Language
English
Description
"As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience,...
Author
Pub. Date
[2009]
Edition
First edition.
Language
English
Description
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Author
Pub. Date
2022.
Edition
First edition.
Language
English
Description
"You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk--either from physical harm or the abuse of...
11) Where am I wearing?: a global tour to the countries, factories, and people that make our clothes
Author
Series
Language
English
Description
"A journalist travels the world to trace the origins of our clothesWhen journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle. By introducing readers...
Pub. Date
[2014]
Language
English
Description
"In Spent, editor Kerry Cohen opens the closet doors wide to tales of women's true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships. With a contributor list that includes notable female writers like Emily Chenoweth, Ophira Eisenberg, Allison Amend, and Aryn Kyle, the essays each shine light on the particular impact shopping has on all of us. Whether...
Author
Pub. Date
[2013]
Language
English
Description
Rethink your business model to incorporate the power of "user" experiences. What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media,...
Author
Pub. Date
[1988]
Language
English
Description
No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
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