Catalog Search Results
Author
Pub. Date
2022.
Edition
Second edition.
Language
English
Description
"Navigate the B2B marketing sphere with this fully updated guide to better understanding new customer habits, the digital era and shifting away from outdated traditional practices using the latest models. Innovative B2B Marketing is an essential guide for marketers looking for new approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing...
Author
Pub. Date
[2014]
Edition
Unabridged.
Language
English
Description
Alex Taub and Ellen DaSilva reveal how to master the specific skills that people in business development at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
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