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Author
Language
English
Formats
Description
Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists to adapt, amend, adjust and manipulate."--P. [391].
Author
Pub. Date
2011.
Language
English
Description
"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take...
Author
Series
Tian xia cai jing xi lie volume 97
Pub. Date
2006[min 95]
Edition
di yi ban.
Language
中文(繁體)
Author
Pub. Date
2017.
Language
English
Description
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people...
Author
Pub. Date
2023.
Language
English
Description
"Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer...
Author
Pub. Date
[2007]
Language
English
Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity...
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