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2) Fireside
Author
Series
Language
English
Description
Bo Crutcher, a professional baseball player, gets help from public relations expert Kimberly van Dorn in dealing with both the media and his long-lost son, AJ. While spending the winter with Bo and AJ at Willow Lake, Kimberly begins to fall in love.
Author
Pub. Date
2012.
Language
English
Description
Good public relations is no longer just icing---it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set...
Author
Pub. Date
[2022]
Edition
First edition.
Language
English
Description
"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State Football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make is to try...
Author
Pub. Date
2002.
Language
English
Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case...
Author
Pub. Date
2015.
Language
English
Description
"In an age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. 'Spin' is over: the message cannot be managed any more. Capturing the story of a PR industry seemingly unaware of its own death throes, as the time of old industries comes to an end Robert sets out to answer this question: 'if everything is dead, what comes next?'--
19) Chances are
Author
Language
English
Formats
Description
Liz Jerome is an expert at public relations. Well, at least in business. When she is hired to do some damage control for a company owned by Donovan Grant, the dividing line between professional and personal suddenly disappears. Donovan catches her off guard with his subtle come-ons and his humorous teasing. But being his playmate isn't on Liz's agenda. She is determined to block his every move, to resist the sweet confusion he arouses in her. Donovan...
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