Catalog Search Results
Author
Pub. Date
2022.
Edition
Second edition.
Language
English
Description
"Navigate the B2B marketing sphere with this fully updated guide to better understanding new customer habits, the digital era and shifting away from outdated traditional practices using the latest models. Innovative B2B Marketing is an essential guide for marketers looking for new approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing...
Author
Pub. Date
2021.
Language
English
Description
The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet and Teams. Those who sell virtually are likely to suffer a longer sales process. There is less trust generated o a virtual platform vs. face-to-face. Since 82% of communication is non-verbal, virtual communication is difficult.
There are many challenges in selling virtually. Virtual communication prevents us from generating, as much trust as we...
Author
Language
English
Description
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and is the future of growth and globalization strategy.
If Web 2.0 described the shift from static to interactive life on the Web, then 3.0 is the next sea change - driven by personalization, intelligent search, and user behavior. And, that evolution has huge implications for everything we see, buy and do online. Rejecting...
Author
Pub. Date
2011.
Language
English
Description
"How to make money and grow your business using text message marketing" reveals proven strategies you need to be successful with mobile marketing. Discover how to use tested and profitable marketing concepts specific to the mobile user. Learn why mobile marketing is not about the technology. This book will show how and why you need to be using mobile marketing and offers more than just a "paint by the numbers" approach. Packed with real marketing...
Author
Pub. Date
2010.
Language
English
Description
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social...
Author
Series
Pub. Date
2004.
Language
English
Description
Helen Hawthorne has found her new calling. She's a telemarketer, disrupting dinners and waking up sleepers all over the country. During one survey, she gets an earful when she overhears an argument, followed by a scream, then dead air. Was someone strangled? Or was it a movie? Helen can't prove she heard a murder, much less who did it. She's soon chasing clues and avoiding a close call – with a killer.
20) Blogwild!: how every business can harness the power of the Internet's most explosive marketing tool
Author
Pub. Date
2006.
Language
English
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